Copywriters, first and foremost, are idea people. They’re also wordsmiths, salespeople and storytellers. A great copywriter would have already thought of a better way to say everything you just read. In collaboration with art directors and designers, copywriting students create intelligent, compelling communication pieces – the very pieces they need to land that great job. At the Creative Circus, they learn strategic thinking, copy crafting and the finer points of advertising writing from instructors who are accomplished professional writers themselves.
At The Creative Circus, the copywriting curriculum is based on real world problems and practices, where coursework is broken down into three basic areas of study – strategy, concept and execution. To be successful, a copywriter must show proficiency in all three. The results of this program are gathered, edited and polished, becoming the student’s portfolio – the most important tool during the job hunt and subsequent career.