2020 Atlanta ADDY Silver & Bronze Winner – Lemonade Renters Insurance
Wesley Rhodes & Lauren Byers
2020 Atlanta ADDY Silver Student Award (Integrated Campaign): Lemonade | Honesty-First Insurance
2020 Atlanta ADDY Bronze Student Award (Elements of Advertising, Art Direction)
Wesley Rhodes – Copywriter
Lauren Byers – Art Direction & Animation
Insurance is a low-touch business. We want to move people from only thinking about Lemonade at the time of purchase, to seeing Lemonade as an honest and trusted partner at every stage of the renting process.
Rumi joins Lemonade’s cast of A.I. assistants to help you find the ideal roommate.
Notifications from the app gamify the experience and allow users to gently nudge their roommates.
TEAMWORK MAKES THE DREAM WORK
Sign in to Honest Work and earn a move-in kit to help with the transition.
BACK OF CARD:
Good insurance plans require solid policy. Ours is honesty.
Get moved in the right way. Visit lemonade.com to protect your property with plans starting at $5 a month.