Why should I go to an “ad school” to learn how to code websites?

First of all, we’re way more than just an ad school. People often call us an ad school because our biggest department is our advertising department, and let’s face it, “ad guys” like to talk about themselves a lot. But we are so much more than that.

“People often call us an ad school,
but we’re so much more than that.”

In reality, we’re a portfolio school for the marketing industry. What does that mean? First it’s important to realize how broad the term marketing is.

Marketing is any kind of communication between businesses and consumers. Communication that needs to be brainstormed, concepted, designed, and built. Almost all web developement can be considered marketing, and almost all web developers are part of the marketing industry.

“Almost all web developers are part of the marketing industry, so choosing a marketing school makes sense.”

So a marketing school makes sense. But a portfolio school? What am I, an art student?

No. All creative careers require portfolios. Portfolios are what interviewers care about. Not degrees. Not lists of skills you may or may not have. Portfolios are proof you can do what you say you can do. And as a portfolio school, our singular focus is helping you building a great portfolio.

“Portfolios are what interviewers care about. Portfolios are proof you can do what you say you can do.”

That’s why you go to a marketing portfolio school to learn web development. A school like this is uniquely suited to get you working on amazing portfolio projects with realistic creative teams, to prepare you for the best jobs.

“A school like this is uniquely suited to get you working on amazing portfolio projects with realistic creative teams, to prepare you for the best jobs.”

TL;DR: We train the whole marketing industry, not just web developers, and that has massive advantages over small bootcamp schools who are specialized in just web dev, and over big universities who are specialized in nothing in particular.

If you’d like to know more, read up on the interactive development program, or check out portfolios of our geeky grads.

– Chris Silich
Interactive Department Director

Winter Classes start January 9.
Applications for Winter are due December 18.