Psychology of web design

Interesting article about what makes some sites more appealing than others on The Next Web. Worth a read.

I like to teach my designers that there’s always room to follow the old adage, “underpromise, overdeliver.” It’s imperative to a designer’s success in the marketing industry that they don’t get complacent. Every site they create should be bespoke, aiming to carry the end user through an experience they find delightful and engaging. There are no boring clients– only designers who forgot their job is to make their client interesting.