#InTheNews Ad Agency Preacher & The Container Store Copy
Creative Circus Alumni Stacie Larsen & Mark Donnelly
Client: The Container Store
Stacie Larsen – Art Director at Preacher
Creative Circus Alumna – Art Direction (2017)
Mark Donnelly – Copywriter at Preacher
Creative Circus Alumnus – Copywriting (2016)
The Container Store is, er, “celebrating” the chaos of clutter in a new brand campaign from Austin-based Preacher. Four new commercials feature in the campaign, with a space-themed opening in each to set up the premise, and hit three relatable pain points: garages, kitchens and bedrooms, with a light touch and humor that definitely hits home.
Besides the TV work launching on national cable, the campaign includes more online video, out-of-home, radio and in-store signage.