So You Want to Be a Copywriter at an Ad Agency. Now What?
Maxx Delaney - Senior Copywriter at Preacher
Maxx Delaney – Senior Copywriter at Preacher
Creative Circus Alumnus – Copywriting (2014)
Adweek asked some experts in the field how they got where they are and what their advice would be for anyone looking to break into the industry.
Delaney attended the Creative Circus portfolio school in Georgia and moved straight into agency copywriting at Mother New York. School can be fairly self-selective, as “the inherent test of a two-year, full-time program is whether or not you really want to do this for your career,” according to Delaney.
Even at an agency that aligns with your interests, you’re going to have to work with clients or products you don’t like, and you’re going to have to sell them. After all, at the core of a job in this field there is a tension, said Maxx Delaney, a senior copywriter at Preacher—”You can simultaneously feel tortured by the work and still yearn for the work.”
Advertising is really a person-to-person business, and people are impossible to predict, said Delaney. In the industry there’s the recurring frustration of seeing projects scrapped due to “some combination of wrong place and wrong time and wrong client” or other times, someone who maybe just was having a tough day and did something out of left field.