#InTheNews McCann & National Geographic
Creative Circus Alumni Rick Cohen
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Rick Cohen: Freelance Creative Director / Art Director
Creative Circus Alumnus – Art Direction
Client: National Geographic
National Geographic approached McCann with an opportunity to launch their new show One Strange Rock. As the Aronofsky created show centered around the world as we know it from the perspective of astronauts, we developed a first-of-its-kind VR experience, taking place entirely within a unique space helmet.
It won a few awards and was featured on the cover of Adweek.
Adweek Project Isaac Awards – Gravity Award (Best of Show)
Cannes Silver Lion – Mobile – Innovative use of Technology –
Cannes Bronze Lion – Mobile – Technology > VR
Cannes Bronze Lion – Brand Experience & Activation – Use of AR, VR & Mixed Reality
Cannes Bronze Lion – Media – Channels > Use of Technology
Cannes Bronze Lion – PR – Sectors > Media / Entertainment
Cannes Lions Shortlist – Brand Experience & Activation – Media / Entertainment
Cannes Lions Shortlist – Media – Use of Branded Content created for Digital or Social
Cannes Lions Shortlist – PR – Content-led Engagement & Marketing