#InTheNews Goodby Silverstein & Partners
Austin Sprague & Bessie Chang
Agency: Goodby Silverstein & Partners
Campaign: Win What You See
(Previously: Copywriting Intern at Goodby Silverstein & Partners
Creative Circus Alum – Copywriting (2017)
(Previously: Art Direction Intern at Goodby Silverstein & Partners
Creative Circus Alum – Art Direction (2018)
If you’re the kind of person who spots shapes in clouds, then here’s a campaign for you. Spotting weird shapes in your Cheetos is apparently a thing, and now the Frito-Lay brand is basing a whole promotional campaign around it.
This summer’s “Win what you see” contest is offering people prizes based on the shapes found in their bag of Cheetos. For example, if you see a Cheetos snack that’s shaped like a guitar, you might be able to win your own electric guitar. If you see a shape of a lobster, you could win a trip to Hawaii for a lobster feast.
Created by Goodby Silverstein & Partners, the campaign is backed by TV ads illustrating examples of what you might see and therefore receive.