#InTheNews BBDO Worldwide
Rick Williams - Creative Director at BBDO
Today we will be highlighting 2018 Cannes Lions International Festival of Creativity Winners from Creative Circus Alumni.
Second Film Grand Prix
Rick Williams – Creative Director at BBDO
Creative Circus Alumnus – Copywriting (2007)
Another P&G ad – “The Talk” from BBDO, New York for P&G’s “My Black Is Beautiful” program – that came as more of a surprise, winning the second Film Grand Prix.
Unlike many other socially-conscious ads, the film, entitled “The Talk,” doesn’t sugarcoat with assurances that things will only get better. It’s inspiring yet filled with an unsettling uncertainty — a thoughtful marketing approach that’s sure to promote real conversation.
BBDO New York created the ad, and Malik Vitthal of The Corner Shop directed.