White mask of the ball logo, part of the loading animation flashing student work gif, goes behind the mask of the loading animation

Open Menu

#InTheNews BBDO Worldwide

Rick Williams - Creative Director at BBDO

BBDO cannes Proctor & Gamble

Today we will be highlighting 2018 Cannes Lions International Festival of Creativity Winners from Creative Circus Alumni.

Agency: BBDO Worldwide
Client: P&G

Second Film Grand Prix

Rick Williams – Creative Director at BBDO
Creative Circus Alumnus – Copywriting (2007)

Another P&G ad – “The Talk” from BBDO, New York for P&G’s “My Black Is Beautiful” program – that came as more of a surprise, winning the second Film Grand Prix.

Unlike many other socially-conscious ads, the film, entitled “The Talk,” doesn’t sugarcoat with assurances that things will only get better. It’s inspiring yet filled with an unsettling uncertainty — a thoughtful marketing approach that’s sure to promote real conversation.

BBDO New York created the ad, and Malik Vitthal of The Corner Shop directed.

http://creativity-online.com/…/procter–gamble-the-ta…/52300

#CreativeCircusAlumni #CircusAlumni

mobile tablet desktop large desktop huge desktop