3 March

Typography matters.

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Typography matters.

2017 is proving to be a wacky year already and we’re only three months in. On last Sunday’s 88th annual Golden Globe awards, the unthinkable happened- Best Picture was dedicated to the wrong film, by an “iron-clad” system from accounting firm PWC. It was human error, but in the eyes of the design community and […]

14 December

Psychology of web design

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Psychology of web design

Interesting article about what makes some sites more appealing than others on The Next Web. Worth a read. I like to teach my designers that there’s always room to follow the old adage, “underpromise, overdeliver.” It’s imperative to a designer’s success in the marketing industry that they don’t get complacent. Every site they create should be bespoke, aiming […]

23 November

Forum Video: Doug Grimmett, Principal and Founder of Primal Screen

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Thanks to Doug Grimmett for coming in and teaching us a few things about motion design, the history of graphic design, and building Primal Screen from the ground up. Amazing work reel too!

30 October

BOO! Roger’s Pumpkin Carving 2016

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Every year Roger Sawhill, one of our renowned Design teachers, carves a pumpkin and leaves it on the school’s fountain. That might not sound like that big of a deal, but… well… just watch the video.