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Friday Forum – Dagger

Melissa Withorn

#CircusForum The Creative Circus hosts special guests every Friday as part of our Friday Forum Series.

Friday, September 6th at 1:30 PM

Melissa Withorn – Associate Creative Director at Dagger

Dagger makes sharp content at the speed of culture. They give their brands an edge by offering what they didn’t even know they needed at a lightning-fast pace. They think like a media company, providing disruptive strategies and stand-out content to help brands navigate and quickly react to the ever-changing landscape.

Sometimes the tried and true methods of tugging at the heartstrings start to blend together in the non-profit space. If you don’t get people’s attention you’re just shouting into a vacuum.

Produced and shot entirely within Dagger’s capabilities, ‘Listen’ is the first brand spot in the new ‘Whatever It Takes’ campaign from Boys & Girls Clubs of America.

The spot takes viewers on a day in the life journey, creatively revealing what Boys & Girls Clubs of America explicitly does, using sound to break-through the attention barrier, in an attempt to resonate with eight distinct audiences ranging from parents to donors, alumni and more.

These events are open to the public (mandatory for students, of course) so if you’re in the neighborhood, come by and enjoy what Melissa has to say!

Guests, check in at the front desk.

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