Geraint founded Fad — as the company was then known — in 2001 with Will Hyde, adding partners Justin Leibow and Kevin Batten in 2005 to become Superfad. Since its inception, Geraint has presided over such noted projects as the re-brand of Samsung, the first My Life, My Card campaign for American Express, the re-launch of Diet Pepsi via DDB and the playful short film Google “Chromance.”
Superfad/NY is a contributing force to a variety of motion, print, online and tactile projects including the eco-design for the CNN Heroes awards. It also produced and animated the Cannes Lion-winning Durex viral featuring balloon animal karma sutra and designed and produced print and commercial advertising for the Winter and Summer X Games. Raised in the UK and France, Geraint is also an unapologetic 80’s pop culture aficionado.
Kinda Akash is a Lebanese-Syrian graphic designer living and working in New York.
She moved to the States from Paris when she was eight and grew up in Washington D.C. The only daughter of two professors heavily involved in the arts and culture, Kinda received a degree in biology and art history from Georgetown University in 2001.
Her creative genes activated after a stint working with a decorator, Kinda moved to Los Angeles in 2002 to attend the California Institute of the Arts. After working at Stardust as a Director and Art Director she moved to NY and joined Superfad as an Associate Creative Director. Her work can be seen on screen in commercials for American Express, X Games, Black & Decker, Nissan, E*Trade, NYSE, Google, and The California Coastal Commission.
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