Friday Forum – Jayanta Jenkins
Jayanta Jenkins - CCO Disney+, SATURDAYMORNING, Twitter, Beats by Dre
#CircusForum The Creative Circus hosts special guests every Friday as a part of our Friday Forum Series.
Friday, February 18th at 1:30 PM
Jayanta Jenkins – CCO Disney+, Cofounder of SATURDAYMORNING Agency, Twitter, Beats by Dre, TBWA/Chiat/Day LA
Jayanta Jenkins has been an industry creative leader for over 20 years. Throughout his career, Jayanta has created thought-provoking and effective work. Jenkins has been awarded and recognized by every major awards organization in his field, including multiple Cannes Lions – and a Grand Prix, one of the most coveted and globally recognized awards for the creative and marketing communications industry, multiple D&AD awards and named as Adweek’s Creative 100 business leaders in 2020.
Jayanta is currently Executive Vice President, Head of Content Marketing, Disney Branded Television and National Geographic at Disney General Entertainment. As Head of Content Marketing, Jayanta oversees all marketing and publicity for the content created by Disney Branded Television and National Geographic Content for both Disney+ and the linear networks.
Jenkins leads a centralized team responsible for all creative marketing, media planning, strategic development, publicity, talent relations, events and award strategy activities promoting the content created by National Geographic Content and Disney Branded Television. He oversees the development and execution of campaigns to create awareness, drive tune-in and build strong affinity for brand programming and franchises, working closely in collaboration with Disney Media & Entertainment Distribution’s network commercial marketing team and Disney+ marketing team.
Prior to his current role, he was the global executive creative director at Samsung’s in-house agency where he led global initiatives for Samsung Mobile. In 2016, Jayanta Jenkins became Twitter’s first Global Head of Creative supporting its in-house #Studio team of integrated creative teams and agency partners. Jayanta’s focus has been on fun, collaboration and harnessing creativity as a business tool in support of Twitter’s global strategic marketing objectives on and off its platform. Being agile and flexible has resulted in impactful product-lead narratives that have driven awareness of Twitter’s consumer and B2B relevance as a platform for real-time conversations.
Before joining Twitter, Jayanta was in-house Global Creative Director at Apple/Beats by Dre. There he lead several global integrated product launches, social media activations and broadcast initiatives.
In 2016 Jayanta co-founded SATURDAY MORNING. SATURDAY MORNING is an organization that works to bring awareness and shift perceptions on racial bias and injustice. To date, Saturday Morning has partnered with Spotify and Proctor & Gamble to launch initiatives and branded content in the form of conversations to further inclusivity.
From 2007 to 2015 Jayanta was Global Creative Director at TBWA/Chiat/Day in LA. There he co-lead team efforts on the rebranding of Gatorade. Those efforts included redesigning the Gatorade logo, its retail packaging and advancing Gatorade’s positioning from “Is It In You” to “Win From Within”. Through dedicated efforts in the areas of branded content, activations and social media Gatorade was strategically repositioned for a new generation of millennial athletes.
From 2000-2007 Jayanta was Sr. Art Director at Wieden+Kennedy in Portland, OR. While at Wieden, Jayanta worked on the Nike Brand. Jayanta co-created the launch of Nike Shox, Nike’s biggest sneaker technology since Nike Air. He went on to support Nike Basketball and introduce the world to Lebron James with a campaigns like “The Lebrons.” Jayanta also worked on cross functional Nike initiatives for the Japanese, European and South American markets.
Jayanta began his career in advertising in Richmond, VA at The Martin Agency in 1996.